Resources
Revenue management, in plain language.
For people who run hotels rather than study them. No jargon for its own sake, no gated PDFs.
Reading a forecast
Three things decide whether to act on one: how much history it's based on, whether that history covers the same season, and what the confidence label says.
Why last August beats last month
For a seasonal property, recent months say little about the season ahead. The same period in previous years says far more.
A clean reservations export
What matters: check-in, check-out, room type, a revenue figure, and booking status. Column names don't — those get matched for you.
Your first month with suggestions
Pick one room type, follow it for a few weeks, and compare against what you'd have charged anyway. You'll have evidence either way.
Glossary
The terms that keep coming up.
For ADR, RevPAR and occupancy, see Revenue Intelligence.
Pickup
How bookings accumulate for a date as it approaches.
Lead time
The gap between booking and arrival.
Booking pace
Pickup compared against the same point last year.
Displacement
What you give up by taking one booking over another.
Rate parity
Charging consistently across channels.