Revenue Intelligence
What is revenue intelligence?
Turning performance data into decisions — instead of reports nobody acts on.
Demand forecasting
See what's coming.
Dynamic pricing
Set the right price.
Market intelligence
Know your competition.
Revenue optimization
Maximize every stay.
Reporting
What happened?
Analysis
Why did it change?
Revenue intelligence
What should I do next?
Both matter
ADR vs RevPAR.
What's the difference?
ADR
Average Daily Rate
ADR = Room Revenue ÷ Rooms SoldThe average price you achieved on the rooms you sold. Ignores empty rooms entirely.
RevPAR
Revenue Per Available Room
RevPAR = Room Revenue ÷ Available RoomsOr: ADR × Occupancy. Occupancy as a decimal — 75% is 0.75.
What every room earned, sold or not. Your total performance.
The gap between them is occupancy. Discount to fill rooms and ADR falls while occupancy rises — RevPAR tells you whether that trade was worth making.
Seasonality
The same number means different things.
60% occupancy in August and 60% in January are not the same result. That's why Brinion compares a period against the same period in previous years, not the months just before it.
Illustrative interface using sample data.